Beta Motorcycles announced the appointment of Cole Cullins as the company’s new Trials Ambassador. He is an accomplished rider and is currently competing in the Pro class at the MotoTrials National Championships for the Beta USA Trials team.
As Trials Ambassador, Cullins will be visiting Beta dealers and clubs to showcase the sport of trials as well as educate those who are new to the sport.
“I am honored to step into this new role with Beta USA and contribute to the growth of the trials program,” Cullins said. “Trials riding has been a lifelong passion, and I look forward to working with the team to push the sport forward.”
“Cole has been a part of the Beta family for many years,” said Bryan Wunsch, Marketing Manager at Beta USA. “In this new role, Cole will now have an even bigger impact in promoting the sport and our industry-leading line of trials motorcycles. Once people try trials, they come away with a new appreciation for the sport and Cole will be instrumental in providing that experience as the Beta Trials Ambassador.” CN
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