Seven—the brand founded by SX/MX champ James Stewart—and 100% have collaborated to release a new line of MX goggles.
The collection has styling by Seven on the Armega goggles by 100%. The Armega goggles feature a shatterproof, impact-resistant polycarbonate lens that is molded for zero optical distortion. The lens includes HiPer contrast-enhancing technology, and it secures to the frame with six quick-release retention points. The vented frame has triple-layer face foam that is perforated for additional airflow.
The following is the announcement from SevenMX..
(April 4, 2025) We’re thrilled to announce an electrifying collaboration between two powerhouses in the world of Powersports apparel: 100% and Seven!
Rooted in the rich history of motocross, 100% has been a trailblazer in shaping the sport’s iconic moments and defining its modern essence. On the other hand, Seven, founded by the legendary American athlete James Stewart, represents the pinnacle of athletic performance and innovation. Now, these two powerhouses unite with a shared vision: to push boundaries, break barriers, and redefine what’s possible.
Our mission is bold yet clear—to elevate the marketplace with a look, feel, and performance that resonate with the soul of every rider.
Join us as we embark on this thrilling journey to shape the future of motocross and inspire riders around the world. Together, we redefine limits—Seven x 100%.
Available now at sevenmx.com and finer retailers worldwide.
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